Amy McLean
ICF certified Professional Coach
CLIENT: Amy McLean is an ICF certified Professional Coach. She is deeply passionate about creating spaces of courage, connection and commitment. She knows that what works best for waahine, is a space curated for and by waahine.
BRIEF: Amy wanted to boost what was already working and scale her content marketing strategy. Our goal in working together on this was to flesh out her key concepts into foundational brand content, and build cohesive sales funnels around them. My role included copywriting and developing graphics on Canva.
SCOPE: Building on Amy’s concept and ideas, we fleshed out the copy for a ‘lead magnet’ quiz together. It was designed to define the seasons of business from a te ao Māori perspective, and provide her audience with some valuable mindset guidance from Amy for their current ‘season of business’.