A 'positive psychology' mental health app for kids
BRAND: Gheorg is an anxiety management app for children built by Melbourne-based Psychologist Louise Metcalf. Gheorg was created to help ease the challenges in receiving professional support for children with anxiety and their families.
BRIEF: Key goals are informing parents on what anxiety in children looks like, what may be contributing to it, and different strategies and resources.
SCOPE: Subcontracting to support MarketMindfully's overall marketing strategy for their client (Gheorg). Content focuses on blog and social posts. Content themes are decided collaboratively. MarketMindfully informs the SEO components and also creates content.
What the client says:
""Bridget is a real pleasure to work with. Her writing is very clear, informative and punchy, while also managing to really draw the reader in with beautiful imagery and context."
- Dr. Louise Metcalf, CEO a& Founder of Gheorg.com
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