Health & disability accommodation booking platform
CLIENT:MediStays is a nationwide health accommodation service. Their online platform supports Australians and their families for a hospital visit or disability-related stay. MediStays has a complex audience, requiring a customised approach for each segment.
BRIEF:In January 2022 I developed four cornerstone blog posts for the website relaunch. I continued weekly delivery of blog posts, EDM, social posts, content for segmented user journeys, and strategy. By August 2024, MediStays' growth allowed for hiring a fulltime marketing manager.
SCOPE: The content strategy was designed to be informative for people seeking MediStays services. Formats are SEO-friendly to help people find what they need. For user journeys, the goal is to serve each audience segment with the most relevant information for their unique situation.
What the client says:
"Bridget's ability to craft user journeys, create new landing pages, EDMs and other content was so valuable in supporting the MediStays community and our growth."
- Sarah Everitt, Managing Director and Cofounder of MediStays.
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